Introduction

yooook's services apply to every digital or digitizable content (audio, video, software, science, press article, archive, etc.). Authors remain free to design and control the funding, licensing and releasing strategies associated to their works. One example cannot cover all possible combinations of strategies. However, this example features the most common and generic steps, independently of the content.

For this purpose we will use a very common place example: a music album. The strategy we will apply targets profitable funding, along with a flexible licensing, and an audacious while not intrepid releasing strategy.

Example

Assume I record an album. The initial investment (musicians, logistics, studio, etc.) plus the incompressible amount of profits that I want to guarantee is 7,000€ (this amount is arbitrary for this example, it could have been 1€, or billions!).

I am OK with file sharing, but as sharing also means for me "reciprocity" and "equilibrium" I decide to allow people to share and remix my album once the financal part of the creation is balanced. In practical terms, this means that when the total incoming revenue matches the amount of 7,000€ (plus yooook's margin). Whenever this amount is met, I will apply via my copyright a Creative Commons Attribution-Noncommercial-Share Alike license to the content. This will allow the public to share and remix my album but for non-commercial purposes only. Since there's a strong demand for sharing and mixing music on Internet, this licensing supply aims to satisfy it. Furthermore, this common goal to see the creation funded reinforces the bond between the public and myself.

I also need to give to my album the maximum visibility and chances to find its public. Obviously, the most efficient way would be to give the album away, but if I do this first, I'd have to give up on pay-to-access funding policy for the album. As I really need this visibility and believe that pay-to-access funding system is virtuous during the early funding period, I decide to only apply it on an extra set of songs. These songs are added on the side of the album.

My strategy goes like this: I choose one song that – unlike the album itself – people will need to pay to get access to it, and choose two more songs that will be made available by releasing it only after the funding step has been fulfilled (the 7,000€ plus yooook's margin). View the schema of this exampleSome listeners will probably directly share the album with other fans. Because meeting the funding is synonymous with more content, I know that they will make optimal use of file sharing networks to catalyse the incoming money flow. While sharing the album they harness an audience, thus inviting newcomers to go to the album page. On the page, they can participate to the funding by ordering a copy of the album, pay to make commercial use of it, becoming a liberator (this part of the tutorial and more precisely the Terms of Service detail what this is), and/or pay to access the extra song. A priori, those peers who have a copy of this pay-to-access extra song have no interest in sharing it during this period because it sounds like a potential income leak. But this is theoretical, as some of them may have reasons to think that it is positive to share it (legally or not). However, whenever this occurs (if it does), peers should let each other know that the incentive remains to uncover the last two songs, and for this, to see the funding step is met.

Once this critical funding period is over, I can continue to make money the traditional way: selling disks and signing contracts with entities yearning for commercial use of my work. This is possible because I choose a Creative Commons license that keeps the commercial use under control.

Now that my funding, licensing and releasing strategies are well-defined…

…let's see how-to realize it with yooook…